We are an Integrated Business + Marketing Consultancy on a quest for partners who share our Values and Perspective.

Our Purpose

To connect people with new brands and products with the potential of enhancing their lives - goods and services that they will grow to love.

Using smartphone. Female shopper in casual clothes in market looking for products.

Our Mission

To partner with like-minded businesses with established brands in Latin America and abroad and help them attract a new, expansive and receptive consumer base in North America.

Our Philosophy:
Brand Permanence + Product Presence

We guide international businesses in navigating the complexities of the diverse, ever-evolving U.S. market not only to launch with success but also to prosper and thrive over time.
We understand that securing product presence on store shelves is not enough. The key to brand and product growth lies in reaching potential buyers' hearts and minds. This ensures Brand Permanence, the greatest guarantee of long term success in any market, but especially in one as competitive as the U.S.
Whether already in the retail aisle with modest success in the U.S., or with the desire of expanding into this new and dynamic market, The Northern Cross is here to help. We develop longterm strategies to generate Awareness for new or unnoticed brands and products, create demand that drives sales, but most importantly, lay the foundation for building a successful brand with high value audiences in the U.S.

Nuestra Casa es Su Casa:
Product Trial and Brand Adoption is closer than you think.

The Northern Cross is based in Texas which offers us the unique on-the-ground perspective and strategic partnerships right in the heart of the 9th largest economy in the world - not to mention, an ideal test market before any
planned national expansion.
In fact, with a population of over 18.2 million, the combined GDPs of just the Top 4 Metropolitan Areas in Texas - Dallas-Fort Worth, Houston, San Antonio and Austin - represent a sizable economy greater than that of South Korea,
Mexico, Spain and Indonesia.
Sources: Department of Economic and Social Affairs, United Nations, 2022; Bureau of Economic Analysis, US Census Bureau, 2022; United States Census Bureau, 2022
And if you're seeking Multicultural guidance for your product or brand launch, the National U.S. Hispanic market - if it were considered a nation of its own - would be the World's 7th largest economy ahead of the UK, France and Russia, with 10% of the total 64.9 million U.S. Hispanic population living in the Houston,
Dallas and San Antonio DMAs.
Source: 2023 U.S. Latino GDP Report; Pew Research Center tabulations of the 2021 American Community Survey